Palma de Majorca is and has been one of the most renowned places in the entire world as far as holiday cities are concerned. Nevertheless, after the 60´s – 70´s golden age and its massive democratisation -along with the medium class growing and enrichment- this destination has lost the image of exclusiveness, glamour and luxury, and has become a city more related to family tourism and medium purchasing power.
The strong competition in the Mediterranean against other treasures such as Capri, Monte Carlo, Sardinia, Crete… and its stagnation in a comfortable way of life marked this slow fall in the last decades. Just some places are reserved to the high standing tourism (Sierra de Tramuntana, Cabo Formentor, some places in Ses Salines and the surroundings of Palma and Calvià: 5 star hotels in Son Vida, golf resorts in Son Antem and Bendinat…).
In the last 5 years, this tendency seems to have changed and, with the crisis enriching the richest, and impoverishing the medium class, VIP hotels have proliferated in Majorca, specially in the urban centre of Palma. Now we find boutique hotels in the old quarter of the city (Can Cera, Santa Clara…), hotels for events in Paseo de Majorca, and even lifelong hotels with new interesting proposals, as for example Palacio Avenida Hotel, Costa Azul Hotel in El Marítimo…
The project is clear and objectives are established: offering personalised attention, design spaces with modern services, up-to-date technology and original décor, generally related to the destination where they are located.
The investment is considerable, since quality and detailed elements that attract guests are the main components, all this combined with a privileged location in the city or in the chosen tourist area. This has an impact on prices, which are usually higher than in other hotels with the same category. However, the added value is even higher and is worth it, especially for those who want to live a special and different accommodation experience.
The tendency of opening this type of hotels in Majorca has also arrived to spa hotels in Playa de Palma, such as Royal Cupido, one of the most modernised resorts of IBEROSTAR, very related to this style of VIP accommodations in Palma. Out of the Balearic capital, we can also find other interesting examples, especially the spa hotels in Santa Ponsa, between Calvià and Andratx.