Majorca has always been a major tourist attraction in the Mediterranean, capable of competing with suggestive destinations such as the beautiful Sardinia, the captivating Sicily, the Croatian coast or the exotic Greek Islands. Although for some years, the incorporation of new proposals such as Egypt or Tunisia, somewhat undermined its true potential, this iconic island, chosen by celebrities from all around the world to have a second home, has revived once again to lead the holidays in the Mediterranean.
The new Majorca speaks of a more complete travel experience, of sun and sand, but also of culture, art festivals, classical music, opera, open air cinema and traditional festivities full of tradition and history.
First class ports and marinas catch the attention of the most elegant yachts in the Mediterranean and its coasts bring together the most representative names of the great fortunes of Europe.
The Copa del Rey de Vela continues to gather, year after year, the most notorious of Madrid’s society in Majorca; Puerto Portals is the most fashionable place of the summer and Port Adriano appears as a new stop for those looking to live a luxury holiday in the Mediterranean.
The city of Palma de Mallorca leads this rebirth, a city that aims to become a first class destination, 365 days a year, with leisure plans that go far beyond the traditional sun and beach holiday that dominated the island until recently.
The recovery of the old part of town, the opening of shops in the centre on Sundays, the tours around the more lively heart of the capital, fashion boutiques, restaurants… Everything is changing to a better quality product, thought for the visitor and aiming to obtain their loyalty.
The Majorcan hotel chains have invested heavily in this sense and some, like Sol Hotels have refurbished many of its hotels on the island to offer that little bit extra that the XXI century traveller is looking for.
Some examples include:
Sol Cala Blanca, Adults Only hotel in Palma Nova completely renovated.
Sol Wave House, Youth hotel in Magaluf, a wave pool for surfing and concerts.
Sol Katmandu, hotel for families in Magaluf with an amusement park.