Majorca is a traditional destination visited every year, without exception, by many European travellers wanting to enjoy some relaxing days on the banks of the Mediterranean. Faithful to their summer in the island, most of them travel with children and end up turning their hotel in a lifelong summer town.
This type of traveller makes part of a large collective that usually travel in summer and could be found in beach hotels in Calvià coast or resorts in Palma beach with a homely and simple atmosphere. They opt, generally, for long stays, but never less than a week. They prefer a modest accommodation, with services adapted to holiday of sun and beach without too many flourishes, and usually choose family hotels in Palmanova, Magaluf, Santa Ponsa and El Arenal.
In the Calviá coast, for example, people with 40-45 years old travelling with children always opt for hotels and apartments located in areas such as Torrenova or Palmanova, where the ambience is quieter and more relaxing, They do not want many luxuries or gourmet restaurants, they are satisfied with a good beach or cove where they can swim for a while every day , sunbathe on a deckchair or make the most of the All Inclusive package.
The supplementary offer is not a good source of income since, except for snacks or appetizers, they consume only the essential outside the hotel. Even though, they often hire a guided tour to places of interest in the surroundings (the Palma Cathedral, The Caves of Drach…) or visit the Marineland water park or a golf centre with children.
This is the reason by which they always choose All inclusive family hotels or beachfront hotels for children, with swimming pools and slides, miniclub, entertainment programs and buffet restaurants offering varied international cuisine without much sophistication.
This type of traveller usually books his/her hotel in Majorca, long in advance, taking advantage of the early booking offered by most of the chains for those who reserve their holiday before march.
The demographic profile is almost limited to British people, who have a predilection for Magaluf and Palmanova (they represent 50% of the tourists that visit Calvià), and to the Germans, who opt for Palma Beach and El Arenal, although they also use to visit Santa Ponsa coast and Peguera. Most of them belong to the middle class and have a moderate purchasing power, this is why they travel with a fixed budget and contract a tour operator with all the activities of their stay. Nevertheless, there are more and more people betting on online bookings to manage their holiday.