Benidorm begins its great year. This 2014, will be key to the capital of the Costa Blanca in regards to its tourist future because, this time, the annual International Benidorm Tourism Forum will focus on new strategies to design new smart tourist destinations.
The Benidorm Smart City special edition has been created with the aim of choosing the best ideas that allow a transformation of this city of the Spanish Levante, into a pioneer destination in Spain.
Benefits, sustainability, progress, new segments of tourists… Benidorm has been fighting for years to shake off the image of an out dated and kitsch destination that seems to have settled in the minds of much of the middle and upper classes.
Modernising currently means offering much more comfortable beachfront hotels designed for the whole family, modernization means differentiation, specialization and embracing new technologies and a more sustainable business model regarding the economics and the environment.
Combining all these premises in a destination is the key to success, but the difficulty of applying these concepts to a mature destination like Benidorm to rethink how best to implement and develop a strategy to increase, once again, the benefits for the hotels in Benidorm. Not only in summer, but throughout the year.
Classic landmarks, such as the Gran Hotel Bali, Prince Park Hotel, with rooms facing the park of L’Aigüera, the Flamingo Benidorm hotel or the recently refurbished Benidorm Suites hotel, make up some of the greatest hotel icons of this touristic city, that should be considered when regarding the future challenge, in which all parts of the game have a role in the final result.
Promoted by the Valencia Tourist Board, the Council of Benidorm and the Alicante University, the International Tourism Forum of Benidorm that will gather in the capital of the Costa Blanca some of the best speakers in the world in the field of tourism development, and will concentrate on 2 intense days of meetings, the 23rd and 24th of October, some of the most innovative tourism ideas of the moment.